Sun Java Segway




Sun Java Segway

Originally uploaded by Laughing Squid

This guy at SXSW 2008 is trying too hard. What’s the metaphor here? Java is jumping the shark, as the Segway did? Java is no longer general-purpose, but is a fun toy for people/companies who have money to throw at the ‘enterprise app space’?

IMHO, a huge branding mistake. But slightly entertaining. Especially if the drinks in the cooler are free.

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